Retail and commerce
Connect discovery, decision, and service around the customer journey.
Plan digital experiences and workflows around how customers explore, choose, and receive support.
Context guidance only; no unsupported customer or sector delivery claim is being made.
Overview
What this direction covers
Customer experiences and operational workflows designed around products, service, and fulfilment context.
Relevant considerations
- Product and service discovery
- Customer journey continuity
- Operational integration boundaries