Planning a digital product or platform? Start with a clear discovery conversation.
Web strategy
A practical checklist for aligning audiences, content, routes, ownership, and technical constraints before design begins.
Editorial team · August 13, 2026A website rebuild should begin with the decisions the website needs to support, not with a collection of visual references.
Clarify primary audiences, their questions, the routes they need, content ownership, and the actions that matter. This creates a useful foundation for information architecture and page design.
Review technical constraints, migration needs, analytics policy, accessibility, performance, and future CMS responsibilities before implementation is locked in.
Planning a digital product or platform? Start with a clear discovery conversation.
Web strategy
A practical checklist for aligning audiences, content, routes, ownership, and technical constraints before design begins.
Editorial team · August 13, 2026A website rebuild should begin with the decisions the website needs to support, not with a collection of visual references.
Clarify primary audiences, their questions, the routes they need, content ownership, and the actions that matter. This creates a useful foundation for information architecture and page design.
Review technical constraints, migration needs, analytics policy, accessibility, performance, and future CMS responsibilities before implementation is locked in.
