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Web strategy - Inovizzo Editorial

What to clarify before rebuilding a business website

A practical checklist for aligning audiences, content, routes, ownership, and technical constraints before design begins.

A website rebuild should begin with the decisions the website needs to support, not with a collection of visual references.

Clarify primary audiences, their questions, the routes they need, content ownership, and the actions that matter. This creates a useful foundation for information architecture and page design.

Review technical constraints, migration needs, analytics policy, accessibility, performance, and future CMS responsibilities before the implementation is locked in.