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Web strategy

Planning accessible navigation for a growing website

A practical way to organise routes, labels, focus behaviour, and mobile navigation as a website expands.

Editorial team · August 13, 2026

Navigation should reflect how visitors look for information, not the internal organisation chart. Use familiar labels and keep the first level focused.

Keyboard access, visible focus, readable contrast, predictable dropdowns, and a clear mobile close action are part of the navigation design.

Test the structure with real page titles before adding more menus. A route that cannot be placed clearly may indicate a content architecture problem.